Made in Britain: How things have changed: Sportswear as everyday.

Another theme I wanted to look at was sportswear and how lifestyle choices have made this kind of clothing become a everyday outfit choice. From full football kits to a simple pair of trainers, sportswear is a 'go to' outfit choice for males. I've looked into the designer behind the brand Y3, Yohji Yarnamoto, and his vision for sportswear to become everyday but still stylish clothing, I began by looking at this article; [sportswear chic] as well as where he features in a book called Modern Men; 

With the likes of Y3 design's it is easy to see why sportwear is so popular within everyday styles, most men want something quick and relaxed to put on when they get home from work, the days of long-johns and a tailored suit on a Sunday seem to be long gone.

As well as actual sports clothing, running shoes are another sportswear piece that has now filtered into a everyday clothing item, I have read here how the first running shoe was created& used. With time and lifestyle changes, this footwear has just become a regular item no longer worn when just in the gym or playing sports but every single day and for many occasions. Converse are a extremely popular example of this, the baseball style shoe is now popular with both males&females creating the uni sex appeal as well as a sporty style shoe that can be worn for any occasion, some people even customise their own or buy extreme outgoing colours of the shoe. If asked many probably wouldn't see converse as a sports shoe now as it is so varied with how it can be worn.

(Sportswear chic article reference; The Independent. 2013. Yohji Yamamoto: 'My desire was to make sportswear chic'. [online] Available at: http://www.independent.co.uk/life-style/fashion/features/yohji-yamamoto-my-desire-was-to-make-sportswear-chic-8547493.html [Accessed: 9 Nov 2013].)

(Modern Men Reference; Davies, H. 2008. Modern menswear. London: Laurence King.)

(History of the athletic shoe reference; Runtheplanet.com. 2013. The History of the Athletic Shoe | Running Community. [online] Available at: http://www.runtheplanet.com/resources/historical/athleticshoes.asp [Accessed: 9 Nov 2013].) 

Converse image via. Polyvore website.