For my shoot I used my subtraction dress& a neutral backdrop, I then edited a few of the images together and added my pattern designs over the top. Overall I stuck to my photoshoot plan which I described in detail in my previous blog post.
Showing posts with label Communication. Show all posts
Showing posts with label Communication. Show all posts
Sunday, 13 April 2014
Friday, 28 March 2014
Subtraction Dress; Photoshoot Planning
|
Subtraction Dress Photoshoot |
Theme: Pastel, Whimsical and almost mystic feel to
the shoot.
Setting:
Inside in a well lit room (natural lighting) against a plain white wall
enabling my to layer patterns or colour onto the backdrop digitally on photoshop.
Garments:
Subtraction dress, which is quite pastel themed therefore matching the theme of
the shoot.
Colour:
Light and airy, light leaks, vintage pastel, summer tones.
Lighting:
Soft natural lighting.
Content:
What is the video based on, is there a story (narrative) within the video? Does
it link to the collection, if so how?
Imagery:
Polaroid camera shots along with digital.
Model:
Female model wearing plain make up but a heavy lipstick (a deep dull colour
such as maroon or plum).
Styling:
Nothing very dramatic, I want to whole shoot to loot natural almost fairy like.
Props:
Small delicate flowers to hold.
Accessories:
Handmade flower crown.
Made In Britain Concept Video
For my collection concept video I
wanted to create more of a mood or feeling rather than a planned story. I
decided to feature a range of vintage looking imagery such as birds in mid-flight,
fabrics, a male walking (to ensure a view knows it is for menswear) along with
a few background scenes including the skyline at
different times, woodland textures and rockery.
In terms of shot I wanted to use a
diverse selection of camera angles such as close up's,
My choice of song was chosen due to
its whimsical feeling, I liked how it gave a relaxed feeling to the video.
Although the song it pretty modern and sang by a teenage boy his voice has a
very vintage feel to it fitting in with my.
King Krule - Baby Blue.
For
my opening shots I used a still image that I have used in my portfolio, the
image features smoke clouds and a man’s leg that has being mirrored.
The next
shot was a clip I had recorded of the sun setting, it was a beautiful pinky sky
which matches many of my portfolio pages (almost resembling smoke), as well as
being a direct link to aviation/flight. I then shot a group of flying birds
landing on an old looking building, the reason I did this was to portray this
theme of aviation through my video and garments, however I did not want it to
be quite as literal as recording a plane, instead I stuck with the theme of
flight.
To
change from shot to shot I used the dissolve technique, I liked how it was a
subtle change rather than the images just changing really quickly.
Continuing
with the flight theme I then filmed small birds however this time the birds are
trapped in a small metal cage, by switching between the bird clips to the
tree’s I think it adds emotion as the birds should be free& flying.
Keeping
with the outdoor theme I then inserted a clip of sunlight hitting a series of
metal steps, the sunlight is very bright and once again adds the idea of nature
being involved in my design research.
These
shots were filmed as a point of view shot, creating the feel that the viewer
themselves are looking up at the tree’s or walking along side the metal railing
with the sun hitting their face.
The
map clip is to symbolise aviation again, as I have features a lot of map
backgrounds in both my designs and portfolio. The short section with the
Polaroid camera is just to add something a little different to the film rather
than just textures and feelings. I plan to use Polaroid’s within my final shoot
therefore linking each of my projects directly.
I
used a few cutaway shots during this section of the video as the male was
walking away then reversed creating quite a interesting look, I also timed this
to fit the flow of the music.
As
I had previously used a section of clips with the birds and sky I wanted to
create almost and opening and closing scene therefore I continued with the bird
clip yet involved small sections of reversing the clips in time to the music
before it slowly dwindling out to the end credits.
Overall
I kept quite a slow and steady pace to the film as I wanted to make the view
feel relaxed as casual as the garments themselves shall be. I am very happy
with how my film has turned out and believe it do create the mood and feeling I
was hoping for, therefore I have achieved what I aimed to do.
Wednesday, 19 March 2014
Made in Britain; Concept Video
Mind Map of initial idea's ; Also in sketchbook.
Mood Board for the concept film, showing the overall theme/mood that I wish to achieve.
| VIDEO IDEAS |
-
Vintage,
Old Looking/ Retro
-
Old
Props such as bird cages, Scrunching up fabrics, Vintage photographs
-
Man
walking away in stop start motion, coat on and off, reversed video.
-
Sections
indoors and outdoors, birds in cages.
Theme:
Is the theme vintage, modern, quirky, how can you describe it and link it to
the collections and/or website.
Vintage, almost like an old fashioned film. Dusky
filters as well as light colours.
Mood:
How does it make you feel when you are watching the video? Can you describe the
emotions it portrays?
Quite relaxed and free, more about the mood than a
specific structure. Contrasting emotions of birds trapped and man free.
Music:
What style of music is it and can you link it to the collection?
Light, soft music nothing to loud or harsh, maybe
something slightly classical.
Setting:
Where is it set, is it indoors, outdoors, is in in urban setting or
countryside? Is it in a busy space or an abandoned derelict area?
A blend of derelict places such as rundown
fields/empty building with some being filmed inside e.g. scrunching fabrics,
old photographs lay on tables.
Garments:
Can you link the garments to an era or a specific style. Are the garments their
collection or are they vintage? Or is it customised.
Charity shop, I may buy vintage looking blazers to
throw/hang on and off objects/model. Faux fur collar to add the idea of
aviation.
Colour:
Are the colours bright, dull, monochrome, bold?
Pastel, light tones making it feel vintage and
whimsical. By scrunching fabrics up and letting them fall back naturally I can
use fabrics shade I plan to create the garment out of e.g. blue/grey velvets.
Lighting:
Is the lighting harsh or soft, are images projected onto props or models, if so
what are they?
Natural lighting with subtle hints of sunsets/cloudy
skies (idea of flight to continue aviation theme). Could try some projecting
techniques?
Content:
What is the video based on, is there a story (narrative) within the video? Does
it link to the collection, if so how?
No exact story more just stop start/ loose feeling
abstract video clips. A mash of all things that inspired me whilst designing
the menswear suit.
Imagery:
Is there any imagery that links to the collection or such prints or patterns?
Does any of the imagery relate to the overall story?
Polaroids? To add a vintage feel, could project
images onto a face but may do that for Under the Microscope intead.
Model:
How does the model reflect the collection or the brand?
Not showing faces more shots from far away and from
the back, I want to film to be more about the mood and context than a specific
model/theme.
Styling:
What is the make-up and hair like, is it a specific style or dramatic?
Natural, just plain ordinary man to fit with the
brief I have designed for.
Timing:
Is the pace slow or fast, has it been speeded up.
Slow pace, just as if watching a film. Maybe adding
a few stop/start shots with parts rewound.
Text:
Is there any, if so how is it used within the video. What style of font has
been used? Does it reflect the mood of the collection?
Not a lot of text, maybe just the collection name at
the end. Plain white/pastel colour in a subtle smart text.
Props:
Do they have any, if so are they props subtle or a bold statement, do they make
a statement? Do they have animals in the video, this could relate to your
sport?
Subtle natural props, e.g a vintage suitcase of
chair nothing to drastic. I’d rather keep focused on the mood and overall tone
than specific features within the shots.
Prints:
Are they used within the backgrounds or projected, do they link to the collection?
The use of printed old maps to continue that idea
from my portfolio and branding.
Accessories:
Are there any hats, bags, helmets, watches, jewellery, shoes, glasses etc, do
they relate to the theme?
Maybe just simple manly accessories such as a hat or bag.
Story Board for Video before starting to shoot.
Next I will begin to shoot clips of my film to then edit them next week.
Reviewing Other Concept Video's; Jasmin Shokrian
Jasmin Shokrian | http://video.style.com/watch/video-fashion-week-jasmin-shokrian-spring-2014-video-fashion-week?c=browse
Theme:
Is the theme vintage, modern, quirky, how can you describe it and link it to
the collections and/or website.
This fashion film is quite whimsical and has a
summer feel about it. All of the shots look quite vintage and light which allow
quite a feminine feel. Items of the collection are worn during the film which
allows not only to showcase the collection items but an overall ‘loose’ /
almost bohemian feel to the film and collection itself, the film was shot in LA
but not with all the hustle and bustle, a more calmer version of LA.
Mood:
How does it make you feel when you are watching it. Can you describe the
emotions it portrays?
I feel summery and almost as if I could ‘float away’
whilst watching this film, I think the mood is very dreamy and light as if you
don’t have a care in the world (maybe advertising how the clothes could make
you feel like this). I think the era would be 40’s/50’s with a vintage calming
feel.
Music:
What style of music is it and can you link it to the collection?
The music used it quite vintage and repeated in
small section throughout, almost like a record player stuck on the same section
of a song. However this stuck music is quiet and relaxed making me feel relaxed
as a viewer.
Setting:
Where is it set, is it indoors, outdoors, is in in urban setting or
countryside? Is it in a busy space or an abandoned derelict area?
A mixture between indoors and out, almost as if we
as a view are just watching a normal girl spend a day around the house, doing
not a lot in particular but looking content with life. Although it does have
quite an urban feel in certain shots such as sun kissed palm trees and neutral
garden settings.
Garments:
Can you link the garments to an era or a specific style. Are the garments their
collection or are they vintage? Or is it customised.
The garments are particularly feminine from the pink
tonal shades mixed with whites and creams, with silent shot of a pastel roses
slowly swaying, almost reminds me of the English rose idea, or as if we are
getting ready for a garden party.
Colour:
Are the colours bright, dull, monochrome, bold?
All of the colours are very light washed and bright
giving a very sleek, girly feel to the video. Pastel shades are used throughout
the whole film which are currently on trend for summer to, making the whole
collection seem on trend.
Lighting:
Is the lighting harsh or soft, are images projected onto props or models, if so
what are they?
All of the lighting seems very natural and as if the
film has been recorded on a beautiful sunny day were no false lighting was
needed. The film looks asif a filter has been used on it to give this dreamy,
calm feel to it.
Content:
What is the video based on, is there a story (narrative) within the video? Does
it link to the collection, if so how?
The story is based on the female model, she seems as
if she is waiting for somebody or something yet is in to rush to get it. This
could be promoting the garments as relaxed as well as smart and sleek. Lounging
around in the casual pieces but by adding a pleated skirt it instantly looks
ready for a party showing how diverse the garments/styles outfits are.
Imagery:
Is there any imagery that links to the collection or such prints or patterns?
Does any of the imagery relate to the overall story?
In terms of print and pattern everything is kept
quite plain and sophisticated, there are no bold patterns or prints shown
within the video or the garments themselves.
Model:
How does the model reflect the collection or the brand?
The female model has distinct hair, this being a
bold contrasting orange shade, I think it shows that pastel shades/ this
clothing can be worn no matter what your style or personality. However in terms
of age I would put the model in her late teens/ early twetys therefore
promoting this brand to that age group more so. I think she looks very ‘preppy’
and ‘fresh’ almost as if she’s just left college/university and is evolving /
developing her own sleek style.
Styling:
What is the make-up and hair like, is it a specific style or dramatic?
Very plain, yet statement make up with the very well
defined eyebrows however the rest of her makeup is simple and natural. Her hair
is a statement by colour but naturally swept back from her face, once again
looking effortlessly done.
Timing:
Is the pace slow or fast, has it been speeded up.
The timing is just a normal pace, as if we are
watching it live. Just natural to match the garments and styling.
Technique:
Have they used any special techniques such as stop frame animation?
There are no stop start frames or animated shots.
Just quite vintage, kind of like a old vintage movie.
Text:
Is there any, if so how is it used within the video. What style of font has
been used? Does it reflect the mood of the collection?
The text is white in strong capital letters yet
slightly rounded which creates a relaxed looking font yet stamen none the less
as the white particularly stands out over the video frames.
Props:
Do they have any, if so are they props subtle or a bold statement, do they make
a statement? Do they have animals in the video, this could relate to your
sport?
Although there is a statement beach ball in one
shot, most of the props are very subtle such as a plain white chair or vintage
staircase, just items that blend naturally into the background / frames.
Prints:
Are they used within the backgrounds or projected, do they link to the
collection?
There are not any statement or bold patterns/prints,
on the garment nor the within the framed video shots either.
Accessories:
Are there any hats, bags, helmets, watches, jewellery, shoes, glasses etc, do
they relate to the theme?
In terms of accessories, there are bold black
sunglasses as well as skin tonal shoes. Nothing statement or to add a contrast
though, just simplicity creating a natural and delicate overall feeling.
October 18, 2013New York
By
"Je pars habiter à Los Angeles,"
reads the graphic T-shirt that opened Jasmin Shokrian's Spring lookbook. The French phrase—translated:
"I'm going to live in Los Angeles"—succinctly summarized her idea for
the season. "All eyes are on L.A. in a way that I've never seen before.
Everyone has this fascination with the city these days," said Shokrian,
who grew up in Southern California and is still based there. "I wanted to
express that there are many more layers to L.A. than what you see on the
surface." While that T-shirt was the only item in the lineup that directly
conveyed the City of Angels theme, the new collection did have a more casual
vibe than usual. The laid-back West Coast lifestyle was best exemplified by
several light-wash chambray pieces, as well as trompe l'oeil jersey dresses
screened with geometric shapes, one of the designer's preoccupations. Other
highlights included a knife-pleat poplin skirt, architectural sack dresses cut
from a stretchy poplin viscose, and pretty organza caftans made for lounging
poolside. Shokrian's clothes are a reminder to East Coasters like us that it's
not all terry sweatsuits out there.
Quoted
(Adams, 2013).
Reviewing Other Concept Video's; Fendi
Theme:
Is the theme vintage, modern, quirky, how can you describe it and link it to the
collections and/or website.
The
theme in this video is very characterised and quirky, the bag and bag charms
that are being advertised are the most featured product in the short film, as
if they are finger puppet characters (that bag charms have small faces on each
with a different emotion). I think the fashion film has a very homemade feel
about it even though Fendi is a quite highly priced designer brand.
Mood: How does it make you feel when
you are watching it Can you describe the emotions it portrays?
The film
makes me feel almost childlike, I think it is very fun and creative yet
advertises the products well by almost creating a story around each bag charm.
I think there is something very ‘cute/sweet’ about the whole mood of this film.
Music: What style of music is it and
can you link it to the collection?
The
music used is very retro almost circus like, it is quite upbeat and exciting,
as if you are waiting for something fun to happen. The music reminds me of
children’s adverts or television programmes. The tone of music changes
depending on the ‘Buggies’ characteristic’s and image shown in front, for
example when the ‘bag buggie’ is under the sea, the music is made to feel
almost muted as if you are under the sea personally. The is also small sections
of nursery rhymes played during the female ‘bag buggie’ section as well as
reference to the Moulin Rouge.
Setting: Where is it set, is it indoors,
outdoors, is in in urban setting or countryside? Is it in a busy space or an
abandoned derelict area?
The set
is indoors in a vintage/retro looking home, with homemade screens/pop up
scenes, almost as if you are playing with a pop-up book with a child. The
setting is changed by the use of each screen but the overall background remains
the same, this being the home wallpaper & lighting on the dressing table.
Garments: Can you link the garments to an
era or a specific style. Are the garments their collection or are they vintage?
Or is it customised.
The use
of garments is quite subtle, the female model is wearing just a plain t-shirt
to keep all the attention focused on the ‘bag buggies’, the is also an almost
aggressive looking bag at the end but in terms of actual garments the only one
featured is the plain T-shirt as the ‘buggies’ are bag charms.
Colour: Are the colours bright, dull,
monochrome, bold?
The
colour theme is quite retro, with the use of vintage tones and primary colour’s
such as mustard and burgundy.
Lighting: Is the lighting harsh or soft,
are images projected onto props or models, if so what are they?
The
lighting is very crisp and exact, there is not a certain light highlighting a
certain section just the whole advert is well lit. I think the two lamps either
side of the screens are to give the illusion that they are lighting the whole
‘buggie show’, therefore lighting the advert, once again creating a very retro
and homemade feel.
Content: What is the video based on, is
there a story (narrative) within the video? Does it link to the collection, if
so how?
I don’t
think there is one consistent story, more about what the ‘buggie’s’
personalities are shown in small stories/sequences. I believe this is to
advertise a certain ‘buggie’ to a certain consumer with similar personality
traits (for example romantic, funny, interesting) inspiring the consumer to buy
something that could be considered personal to them, just in a less obvious way
than having their name embossed on a bag.
Imagery: Is there any imagery that links
to the collection or such prints or patterns? Does any of the imagery relate to
the overall story?
The use
of still imagery would be the backdrop scenes used to create a story with the
bag charms. This does relate as is the main narrative and overall story.
Model: How does the model reflect the
collection or the brand?
There is
not a model as such, in terms of faces etc. all we really see of the model is
their hands. By not showing what sex the model (although the hands look quite
feminine) it could allow the consumer to know that the products is not aimed
directly towards a particular gender. I do think the ‘bag buggies’ could easily
be unisex.
Styling: What is the make-up and hair
like, is it a specific style or dramatic?
For
model styling the viewer does not see the face or hair, the only styling is the
plain navy t-shirt. I think this is purposely done to show that an outfit can
be completely made by an exciting choice of bag. After all the advert is
promoting just bags and charms, not a complete collection.
Timing: Is the pace slow or fast, has it
been speeded up.
The
speed of the advert is consistent and keeps an almost relaxing rhythm, just as
if you are watching a short novelty show at home.
Technique: Have they used any special
techniques such as stop frame animation?
Not in
this advert no, they have kept it very simple but effective, almost like a
homemade family video, captured by chance.
Text: Is there any, if so how is it
used within the video. What style of font has been used? Does it reflect the
mood of the collection?
The only
text used is ‘Fendi Bagbuggies’ wrote in italic almost childlike text at the
very end just to allow a consumer to identify the brand and collection.
Props: Do they have any, if so are
they props subtle or a bold statement, do they make a statement? Do they
have animals in the video, this could relate to your sport?
The
whole advert is mainly props from fans, to lamps and drop screens (almost flash
card looking). Although they are not overstated the props keep a very distinct
feel, quirky feel to the advert.
Prints: Are they used within the
backgrounds or projected, do they link to the collection?
No
prints are used other than an old looking printed wallpaper used as a
home/living room backdrop.
Accessories: Are there any hats, bags,
helmets, watches, jewellery, shoes, glasses etc, do they relate to the theme?
The only
accessories shown are the promoted products themselves (these being the ‘bag
buggies’ and one handbag).
Fendi's
Bag Bug invasion
Fendi is preparing to welcome some
furry friends for Fall/Winter 2013-2014 in an animal invasion that will soon be
crawling all over this season's bags and accessories. That's right, it's the
return of
Fendi's Bag Bugs, the cute little
multicolored fur characters that are big on personality. Coming to a Fendi
store near you in November, the new Bag Bugs are set to star in short
film, to be unveiled exclusively on Vogue.fr November 4.
By Eugénie Trochu, translated by Kate Matthams-Spencer
Saturday, 8 February 2014
Branding: British Racing Company
To gain inspiration for my own branding I began by looking at other peoples work, this varying from business's, catwalk fashion invites, actual swing tags, adverts etc.
Stripped
back branding for new fashion label.
Inspires me:
By keeping it simple but effective with use of tones and shades. Little
features such as envelopes and small stamps are what I find most interesting as
they hold the customers focus without going overboard.
Inspires me:
Keeping it natural and effective. By using cotton and basic fabrics is really
appealing to me, I think I could use old pattern paper to create something
similar to this, as well as luggage labels and envelopes.
Inspires me:
Fabric within a smart envelope, simple yet effective.
I want to
include fabric within my swing tags, I may heat transfer patterns, maps or
collage images onto the fabric, quite like the vintage pilots. During the war
the pilots would use fabric maps instead of paper in case they were to get wet
and the maps therefore ruined. I think it would be nice to continue this
detail/idea within my branding.
Inspires me:
Small detail but really effective.
I plan to
use this detail within my branding, I would stich on matching fabric to my suit
fabric and use retro/vintage safety pins, maybe even spraying them a different
colour e.g. pastels or navy.
Inspires me:
Keeping the logo/design with bags, hangers etc.
Burberry is
quite classic and sophisticated, I like the used of brown paper bags as well as
a small ribbon. I think it looks classy and would appeal to both men and women.
After my initial research I created a mood board on photoshop of my idea's which I had gained from the research.
Next was to collect materials and idea's for my personal branding development.
List of
materials I could use:
Brown Labels
/ Envelopes
Old maps and
newspapers
Vintage
books / old pages
Retro Stamps
and ink to hand stamp
Vintage/
Antique pins and safety pins to attach fabric
Fabric
swatches; natural such as calico, cotton, wool, natural velvet
String and
cotton
Old tickets,
betting slips
Graph or
tracing paper
Ribbon,
zips, buttons etc.
List of
techniques I could use:
Illustration
Collage (by
hand or photoshop)
Heat
transfer
Laser
cutting
Embroidery
Paint such
as watercolour
Engraving
Laminating
Plastic
wallets to iron creating small trapped items e.g. dried flowers
Sewing
(small pouches out of fabric)
| Photographs of my collected materials |
.JPG)
.JPG)
.JPG)
.JPG)
I then began to develop my idea's, I sketched out ten idea's I wanted to experiment with:
Now was to start experimenting..
For my first branding sample, I began with a
vintage looking image of graph paper on photoshop, I began adding layers of a
vintage blue chair (as that’s my colour theme) then a vintage images of a plane
(as aviation is my sport), next I added the BRC text as an abbreviation of
British Racing Company. Then I had the idea of animal heads to feature in my
portfolio, I really like the effect and how it adds something quirky to the
looks, therefore I added the model and the deer head to his shoulders. I have printed
this onto brown sugar paper creating a smart yet retro/vintage overall look, I
also used a small square of cotton and overlocked it into a pouch shape that I
could then place this swing tag into. I really love this sample and plan to
continue working into it further which could result in this being my final
branding idea.
My next sample logo, was a combination of scanned in fabrics and photoshop. I have used a vintage seaside family photo aswell as my nan & grandad on their wedding day, to create a vintage looking swing tag. I liked on the seaside image allowed the colour blue to come across strongly therefore showing my colour story as well as collaging on photoshop so I could use a image of a plane just very faint in the background. I stuck to a light white smart text as I want it to feel sophisticated as well as vintage. I'm really happy with this logo&plan to use it for the final one.
I have heat transfered both of the logo's onto natural calico which I plan to fold up into small envelopes made from vintage maps. The calico samples are shown below aswell as in my sketch book. I printed both as I wanted to see which I preferred.
Sample of handmade envelope.
To hang the fabric filled envelopes I'm going to use a decorative saftey pin therefore I have created a few samples of what I like. My favourites are the embroidery threads wrapped round and the small stamped calico.
I have also created a few glass bottle samples, I like how they have a 'message in a bottle' theme however in terms of practicability if the bottles were to smash or break it would be a in-convince and probably put the customer off from buying, as if could show low quality if the bottle was easily damaged, therefore maybe giving the idea the suit was of low quality to.
Aswell as using CAD in branding designs, I needed to include more CAM to do this I decided to create a sample of the embroidery machine, I kept the logo designs quite simple by using a map outline and the BRC initials in my chosen font.
As this was just a sample the colours didn't really matter however if I was to use this technique in my final branding idea's I would ensure the embroidery was completely black.
For my final swing tag and label I am using the heat transferring CAD images technique onto calico which could then be stitched or pinned onto the garment, I will place the swing tag into a small envelope made out of a vintage map and attach with a cotton wound safety pin.
Subscribe to:
Posts (Atom)