Made in Britain; Concept Video

Mind Map of initial idea's ; Also in sketchbook.

Mood Board for the concept film, showing the overall theme/mood that I wish to achieve.

| VIDEO IDEAS |

-          Vintage, Old Looking/ Retro

-          Old Props such as bird cages, Scrunching up fabrics, Vintage photographs

-          Man walking away in stop start motion, coat on and off, reversed video.

-          Sections indoors and outdoors, birds in cages.

-          Oversized, heavy garments, feeling of being trapped?

Theme: Is the theme vintage, modern, quirky, how can you describe it and link it to the collections and/or website.

Vintage, almost like an old fashioned film. Dusky filters as well as light colours.

Mood: How does it make you feel when you are watching the video? Can you describe the emotions it portrays?

Quite relaxed and free, more about the mood than a specific structure. Contrasting emotions of birds trapped and man free. 

Music: What style of music is it and can you link it to the collection?

Light, soft music nothing to loud or harsh, maybe something slightly classical.

Setting: Where is it set, is it indoors, outdoors, is in in urban setting or countryside? Is it in a busy space or an abandoned derelict area?

A blend of derelict places such as rundown fields/empty building with some being filmed inside e.g. scrunching fabrics, old photographs lay on tables.

Garments: Can you link the garments to an era or a specific style. Are the garments their collection or are they vintage? Or is it customised.

Charity shop, I may buy vintage looking blazers to throw/hang on and off objects/model. Faux fur collar to add the idea of aviation.

Colour: Are the colours bright, dull, monochrome, bold?

Pastel, light tones making it feel vintage and whimsical. By scrunching fabrics up and letting them fall back naturally I can use fabrics shade I plan to create the garment out of e.g. blue/grey velvets.

Lighting: Is the lighting harsh or soft, are images projected onto props or models, if so what are they?

Natural lighting with subtle hints of sunsets/cloudy skies (idea of flight to continue aviation theme). Could try some projecting techniques?

Content: What is the video based on, is there a story (narrative) within the video? Does it link to the collection, if so how?

No exact story more just stop start/ loose feeling abstract video clips. A mash of all things that inspired me whilst designing the menswear suit.

Imagery: Is there any imagery that links to the collection or such prints or patterns? Does any of the imagery relate to the overall story?

Polaroids? To add a vintage feel, could project images onto a face but may do that for Under the Microscope intead.

Model: How does the model reflect the collection or the brand?

Not showing faces more shots from far away and from the back, I want to film to be more about the mood and context than a specific model/theme.

Styling: What is the make-up and hair like, is it a specific style or dramatic?

Natural, just plain ordinary man to fit with the brief I have designed for.

Timing: Is the pace slow or fast, has it been speeded up.

Slow pace, just as if watching a film. Maybe adding a few stop/start shots with parts rewound.

Text: Is there any, if so how is it used within the video. What style of font has been used? Does it reflect the mood of the collection?

Not a lot of text, maybe just the collection name at the end. Plain white/pastel colour in a subtle smart text.

Props: Do they have any, if so are they props subtle or a bold statement, do they make a statement? Do they have animals in the video, this could relate to your sport?

Subtle natural props, e.g a vintage suitcase of chair nothing to drastic. I’d rather keep focused on the mood and overall tone than specific features within the shots.

Prints: Are they used within the backgrounds or projected, do they link to the collection?

The use of printed old maps to continue that idea from my portfolio and branding.

Accessories: Are there any hats, bags, helmets, watches, jewellery, shoes, glasses etc, do they relate to the theme?

Maybe just simple manly accessories such as a hat or bag.

Story Board for Video before starting to shoot.

Next I will begin to shoot clips of my film to then edit them next week.