For my collection concept video I
wanted to create more of a mood or feeling rather than a planned story. I
decided to feature a range of vintage looking imagery such as birds in mid-flight,
fabrics, a male walking (to ensure a view knows it is for menswear) along with
a few background scenes including the skyline at
different times, woodland textures and rockery.
In terms of shot I wanted to use a
diverse selection of camera angles such as close up's,
My choice of song was chosen due to
its whimsical feeling, I liked how it gave a relaxed feeling to the video.
Although the song it pretty modern and sang by a teenage boy his voice has a
very vintage feel to it fitting in with my.
King Krule - Baby Blue.
For
my opening shots I used a still image that I have used in my portfolio, the
image features smoke clouds and a man’s leg that has being mirrored.
The next
shot was a clip I had recorded of the sun setting, it was a beautiful pinky sky
which matches many of my portfolio pages (almost resembling smoke), as well as
being a direct link to aviation/flight. I then shot a group of flying birds
landing on an old looking building, the reason I did this was to portray this
theme of aviation through my video and garments, however I did not want it to
be quite as literal as recording a plane, instead I stuck with the theme of
flight.
To
change from shot to shot I used the dissolve technique, I liked how it was a
subtle change rather than the images just changing really quickly.
Continuing
with the flight theme I then filmed small birds however this time the birds are
trapped in a small metal cage, by switching between the bird clips to the
tree’s I think it adds emotion as the birds should be free& flying.
Keeping
with the outdoor theme I then inserted a clip of sunlight hitting a series of
metal steps, the sunlight is very bright and once again adds the idea of nature
being involved in my design research.
These
shots were filmed as a point of view shot, creating the feel that the viewer
themselves are looking up at the tree’s or walking along side the metal railing
with the sun hitting their face.
The
map clip is to symbolise aviation again, as I have features a lot of map
backgrounds in both my designs and portfolio. The short section with the
Polaroid camera is just to add something a little different to the film rather
than just textures and feelings. I plan to use Polaroid’s within my final shoot
therefore linking each of my projects directly.
I
used a few cutaway shots during this section of the video as the male was
walking away then reversed creating quite a interesting look, I also timed this
to fit the flow of the music.
As
I had previously used a section of clips with the birds and sky I wanted to
create almost and opening and closing scene therefore I continued with the bird
clip yet involved small sections of reversing the clips in time to the music
before it slowly dwindling out to the end credits.
Overall
I kept quite a slow and steady pace to the film as I wanted to make the view
feel relaxed as casual as the garments themselves shall be. I am very happy
with how my film has turned out and believe it do create the mood and feeling I
was hoping for, therefore I have achieved what I aimed to do.
